What is data protection by design and by default?
Data protection by design and by default means building data protection into systems and processes from the start, and setting them so that by default only the personal data needed for each purpose is processed. It is a legal duty under Art 25 UK GDPR, and from 2026-02-05 online services likely to be used by children must also account for children's higher protection matters.
What it is
By design: take appropriate technical and organisational measures, such as pseudonymisation and minimisation, both when deciding the means of processing and when processing. By default: the default settings limit the amount of data collected, the extent of processing, retention and accessibility. The DUAA added that providers of information society services likely to be accessed by children must take account of how children can best be protected and supported, given that they may be less aware of the risks.
When it applies
- When designing any new system, product, service or process that uses personal data. UK GDPR Art 25(1)
- In the default settings of every system, so data is not made accessible to an indefinite number of people without the person acting. Art 25(2)
- For online services likely to be accessed by children: children's higher protection matters. Art 25, as amended by DUAA s.81
Who is responsible
The controller. Processors and producers should support it, and controllers should choose suppliers that do.
What it involves
- Consider data protection at the requirements stage.
- Minimise data and set privacy-friendly defaults.
- Pseudonymise or anonymise where you can.
- Document the choices, often in a DPIA.
- For children's services, apply the Children's code.
If it goes wrong
- Regulatory
- Breach of Art 25. A breach of this duty sits in the standard tier of penalties: up to £8.7 million or 2% of annual worldwide turnover, whichever is higher (DPA 2018 s.157). The regulator can also issue a reprimand or an enforcement notice.
- Criminal
- No offence.
- Civil
- Anyone who suffers material or non-material damage, including distress, because of the infringement can claim compensation from the controller or processor in the county court or High Court (sheriff court or Court of Session in Scotland) under Art 82 and DPA 2018 s.168.
Go further
- The law
- UK GDPR, DUAA 2025
- Guides
- Privacy by design and by default, Rights over children's data, Data minimisation in practice
- Checklists
- Children's data by design
More on duties on organisations
- What is a data protection officer, and when must you appoint one?
- What is a UK representative, and who needs one?
- What is the data protection fee, and do you have to pay it?
- What is a privacy notice, and what must it say?
- What is a data processing agreement, and when is one required?
- What is a data sharing agreement, and when should you have one?
Sources
- Primary UK GDPR, Article 25 legislation.gov.uk
- Primary Data (Use and Access) Act 2025, section 81 legislation.gov.uk
- Regulator UK GDPR guidance and resources Information Commissioner's Office
Updated