Electronic marketing permission

Screening Electronic communications

Before an email, text or call campaign: which PECR route permits it, and are its conditions met?

0 of 4

Permission route Prior consent to this sender for this type of message PECR reg 22(2) Soft opt-in: details obtained in a sale or negotiation, marketing own similar products, refusal offered at collection and in every message PECR reg 22(3) Charity soft opt-in: details obtained when the person showed interest in or supported the charity's purposes, marketing furthers those purposes, refusal offered PECR reg 22 as amended by DUAA 2025 s.114 (in force 2026-02-05) Live calls: number screened against the Telephone Preference Service and the sender's own do-not-call list PECR reg 21

Conditions Sender identified and a valid address for opt-outs given in every message PECR reg 23 Underlying processing has a UK GDPR lawful basis UK GDPR Art 6; PECR as lex specialis for the message itself Objections to direct marketing honoured absolutely UK GDPR Art 21(2) and (3)

Result: Tick the items that apply.

Where this applies

Sources

Primary Privacy and Electronic Communications (EC Directive) Regulations 2003 legislation.gov.uk
Primary Data (Use and Access) Act 2025 (Commencement No. 6 and Transitional and Saving Provisions) Regulations 2026 (SI 2026/82) legislation.gov.uk